I’ve never done this before. Where do I start?
An engagement ring becomes the symbol of your commitment to each other. You may have never purchased a diamond before, and now there is pressure to make the right choice. It is important to know that an expensive diamond is not necessarily the best diamond for an engagement ring. Our diamond experts will show you the differences between diamonds so you can make an educated choice and pick the engagement ring that's right for you.
The four attributes of a diamond are Cut, Color, Clarity, and Carat Weight. By balancing these attributes, you can maximize the visual impact of your wedding band. For instance, most variations in clarity are invisible to the naked eye, but have a large impact on a diamond’s price. By accepting a diamond with tiny “inclusions”, you will be able to afford a larger stone with a better cut. After all, the most important quality of the diamond in your engagement ring is how it looks when your fiancée shows it to her friends.
Let us help you select your engagement ring and explain how to get maximum visual impact for your budget.